A website is a domain that consists of different web pages. You probably know that by now but surprisingly what most business owners don’t know is how a website can benefit their businesses. If you’re a business owner and don’t have a website, you’re losing out on important benefits for your business. A website can help you accomplish different marketing strategies to help in the growth of your business.

As a business owner, it’s important to know where your consumers are. But what if your clients know your business and the services you offer, but they are unable to reach you? This is one of the main risks you face when you don’t have a website for your business.

3 Reasons Why You Need a Website for Your Business

The first impression counts: We are living in a world where people first Google before they shop and where potential customers visit online reviews such as Yelp before they make a purchase. Due to this, it’s important that you create a good first impression. With a business website, customers can share their judgment and make decisions on whether or not to visit your business. They can also dismiss you entirely if they have reason to believe that your website doesn’t reflect the type of experience your business should offer.

Window-shopping has changed: Today, strolling down the street isn’t the only way that people can check out your store. Clients can make frequent visits to Google, Yahoo, Yelp, Bing and other online sites to identify where they will make their next purchases. Therefore, your business will need to searchable by first having a website so that it can be represented on online search engines and review sites. You can also include a phone number, street address, email and social media links.

No website means losing business: Without a website, you’re missing out on great opportunities to assist customers in identifying who you are and if they should spend their money on you. Although having no website means no opportunities, a bad website is worse because it makes your business look bad. There are so many template-based websites today that can help you to customize your website to fit your business, and there’s no excuse for you having a website that looks sloppy and unprofessional.

Why are HTML5 and CSS3 Important to Web Design?

Have you ever wondered what attracts visitors to a website? Because many potential customers today are tech savvy and design literate, they have higher expectations. The colors, aesthetics, background, design, navigation, and presentation of content attract your audience. Therefore, for you to offer an appealing user experience to your visitors, you need a well-designed business website to differentiate yourself from competitors. To have a “good website,” you should use the correct web development tools to help you in designing a unique website. The two most popular modern development tools that are used in building powerful and intuitive websites include HTML5 and CSS3.

Advantages of HTML5 and CSS3

Build Excellent Web Pages

It’s irrefutable that HTML5 and CSS3 present many design and media tools that you can utilize in creating an appealing website. These tools will also enable your employees to create sensational graphics and images.

Browsing Offline

HTML5 and CSS3 also give your customers an offline web experience. This means that potential clients can browse and access your website when offline and this benefits your business because it increases user base.

Can be used across Multiple Browsers

Different web browsers don’t support all websites or web applications. However, by using HTML5 and CSS3, you can create a website that is compatible with all browsers.

Better Page Ranking

It’s becoming difficult for businesses to survive in the current competitive market without using the appropriate marketing and promotional strategies. For you to rank highly on search engines, using HTML5 and CSS3 can be the right choice. This is because they have the components that will enable your web page crawl and link to other useful sites, which will increase your ranking.

Benefits of Sending your Employees for HTML5 and CSS3 Training

The recent advancement in HTML5 and CSS3 have changed the face of web design in new and exciting ways, and this has helped in creating state-of-the-art functionality and unmatched user experience. Investing in employee training will help to unlock the HTML5 and CSS3 power, and enable them to create basic web pages with ease, work with tables, structure content, navigate websites, and apply styles.

To build a profitable business, train your employees how to become web developers and design websites using HTML5 and CSS3. Visit Infotec today for more information and to set up your training session.

For more information about Infotec or any of our programs click here: http://www.infotectraining.com/ or https://ops.infotecpro.com/course_schedule/course_schedule.cfm.